The understated yet effective collaboration between UNDERCOVER and The North Face has been a pleasant surprise in the world of fashion. The Soukuu line, released earlier this year, is a testament to the potential of functional outdoor gear being elevated to a new level of style. With a focus on real-deal trekking equipment, Soukuu is more about performance and practicality than making a bold fashion statement.

• Jun Takahashi, founder of UNDERCOVER, has always taken his running seriously, and Soukuu reflects this dedication.
• The collaboration emphasizes the importance of quality and functionality over trendy designs.
• Soukuu is designed to be versatile, with pieces that can transition seamlessly from morning to afternoon.

This approach is reminiscent of UNDERCOVER’s Gyakusou line, which, although underrated in its time, consistently delivered high-quality, functional, and stylish running gear. The Soukuu line is, in many ways, the next evolution of this concept, and it’s a testament to the growing recognition of UNDERCOVER’s design philosophy.

Jun Takahashi, the founder of UNDERCOVER, is known for his commitment to quality and functionality. The Soukuu line is no exception, with a focus on creating pieces that are both essential and timeless. This approach is evident in the design of the windbreakers, which are made from lightweight materials and feature a minimalist aesthetic. The Soukuu line also maintains ties to UNDERCOVER’s brand identity, with all-caps branding and street-savvy graphic accents that add a touch of edge to the designs. However, these elements are limited and do not overpower the overall functionality of the pieces. Like its predecessor, the Soukuu line is primarily designed for functional purposes, rather than making a bold fashion statement. It’s a testament to the growing recognition of UNDERCOVER’s design philosophy, which values quality, functionality, and simplicity. The Soukuu line will be released on April 10 via The North Face’s website, and it’s clear that the collaboration has been a success. The line’s understated yet effective design has resonated with fans of UNDERCOVER and The North Face alike. As we look to the future, it’s clear that the Soukuu line is just the beginning of a new era in collaboration between UNDERCOVER and The North Face.
The Soukuu line is a testament to the power of functional design, and it’s a reminder that sometimes the most effective designs are those that are uncomplicated and unpretentious. As we look back on this collaboration, it’s clear that Soukuu is a line that will be remembered for years to come.

“The North Face and UNDERCOVER have a great synergy, and it’s a great collaboration for both brands.”
— Jun Takahashi, founder of UNDERCOVER

This collaboration has been a win-win for both brands, allowing them to tap into each other’s strengths and create something truly unique. As we await the release of the Soukuu line, we can’t help but feel a sense of excitement and anticipation for what’s to come.